Kenyon Wolfe’s Introduction Blog

Hey, my name is Kenyon Wolfe I am 21 years of age and I enrolled in this class because I am a BA major with potentially a psych minor. I am interested in learning about consumer psychology and what makes consumers like Robs wife buy a bunch of products. I play basketball all the time and enjoy listening to music and hanging with my friends outdoors when im not lazy at the house watching some shows or anime or NBA. 




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Kenyon’s ‘Marketing in the news blog’

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  Marketing in the News: Avocados From Mexico and the AI Prediction Pit I chose this article because I thought it was very interesting how a food brand like Avocados From Mexico is using artificial intelligence and football to promote guacamole. At first, avocados and sports betting don’t really seem connected, but this article showed how companies can use popular events like the Super Bowl to grab people’s attention in creative ways. Also just like Simon Sinek said it’s remarkable!! Since football and betting have become a big part of American culture, it makes sense that brands want to be part of that conversation. The article basically explains how Avocados From Mexico launched a new AI experience called the Prediction Pit. This is a online experience that features an AI avatar of comedian Rob Riggle, who plays a character called the “Guac Guru.” The Guac Guru gives live football predictions that change based on real-life factors like weather, player updates and game stats and...
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