Kenyon’s ‘Marketing in the news blog’

 Marketing in the News: Avocados From Mexico and the AI Prediction Pit

I chose this article because I thought it was very interesting how a food brand like Avocados From Mexico is using artificial intelligence and football to promote guacamole. At first, avocados and sports betting don’t really seem connected, but this article showed how companies can use popular events like the Super Bowl to grab people’s attention in creative ways. Also just like Simon Sinek said it’s remarkable!! Since football and betting have become a big part of American culture, it makes sense that brands want to be part of that conversation.

The article basically explains how Avocados From Mexico launched a new AI experience called the Prediction Pit. This is a online experience that features an AI avatar of comedian Rob Riggle, who plays a character called the “Guac Guru.” The Guac Guru gives live football predictions that change based on real-life factors like weather, player updates and game stats and whatnot. Another main point is that the experience also gives users guacamole recipes that are customized for all 32 NFL teams, which helps connect food with team pride. Finally, the article explains that this campaign builds off past AI campaigns from the brand, like last year’s “Gronk AI,” showing that Avocados From Mexico is continuing to invest in technology to market their product.

Here’s the link:

(https://www.marketingdive.com/news/avocados-from-mexico-taps-into-sports-betting-hype-with-ai-prediction-pit/809072/)

The value proposition of Avocados From Mexico is that they provide fresh, high-quality avocados that are perfect for social events, especially during big moments like the Super Bowl. They position guacamole as a must-have food for game day and parties, making it feel fun, interactive, and essential.

The main marketing relevance in this article is innovative digital marketing and experiential marketing. Instead of just running a traditional TV commercial, Avocados From Mexico created an interactive experience that fans can use while watching football. They are using AI, personalization, and real-time updates to keep users engaged longer than a normal ad would.

One challenge the brand faces is standing out during the Super Bowl, when many companies spend millions on ads. There is also a lot of competition from other snack and food brands trying to become the “game day” food. Avocados From Mexico is dealing with this by offering something unique that people can interact with on their phones while watching the game, instead of just watching commercials.

What makes this marketing approach new and unique is the use of AI personalization. Users get predictions that include their name and favorite team, along with personalized videos they can share on social media. This appeals especially to football fans who enjoy sports betting, stats, and second-screen experiences.

I think the marketing solution is pretty effective. It connects food, football, technology, and humor all in one place. If I were the brand manager I might also add a feature where users could win discounts or prizes based on their predictions to increase engagement even more.

From this article I learned that marketing does not always mean selling a product directly. Sometimes it is about creating experiences that people want to be part of, especially during big cultural events like the Super Bowl.

(Company link if you wanted it: https://avocadosfrommexico.com)