Kenyon’s ‘Marketing in the news blog’
Marketing in the News: Avocados From Mexico and the AI Prediction Pit I chose this article because I thought it was very interesting how a food brand like Avocados From Mexico is using artificial intelligence and football to promote guacamole. At first, avocados and sports betting don’t really seem connected, but this article showed how companies can use popular events like the Super Bowl to grab people’s attention in creative ways. Also just like Simon Sinek said it’s remarkable!! Since football and betting have become a big part of American culture, it makes sense that brands want to be part of that conversation. The article basically explains how Avocados From Mexico launched a new AI experience called the Prediction Pit. This is a online experience that features an AI avatar of comedian Rob Riggle, who plays a character called the “Guac Guru.” The Guac Guru gives live football predictions that change based on real-life factors like weather, player updates and game stats and...
