“Social Listening” Blog Post
Social Listening Blog Post: SHEIN by Kenyon Wolfe I chose SHEIN for this social listening assignment because it has been all over social media lately, especially TikTok. I’ve seen a lot of people arguing about the brand, some saying they love it and others saying it’s really bad for the environment and workers. Since SHEIN is a popular clothing brand and a competitor to stores like FahionNova, Ross, TJ Maxx and those sort of affordable, thrifty type of brands, I thought it would be interesting to see what people are actually saying about it online. SHEIN is an online fast fashion company that sells really cheap clothes, accessories, and shoes. The main reason people shop there is because the prices are low and they have a lot of trendy items. They post new styles almost everyday, which makes people want to keep coming back to see what’s new. Their value is basically fast, cheap, and always changing fashion. What People Are Saying on Social Media After looking through comments on TikTok...